Waitrose Brings Back Free Coffee for Loyalty Members

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In a bid to rekindle its appeal to loyal shoppers, Waitrose has reintroduced its popular free coffee offer for MyWaitrose loyalty scheme members.

Starting January 27, 2025, members can enjoy a complimentary hot drink once a day, marking the return of a beloved perk that had been discontinued in recent years.

The offer includes a choice of americano, cappuccino, latte, or tea, but with an environmentally conscious twist: customers must bring their own reusable cups to claim the free beverage. This move aligns with Waitrose’s sustainability goals, encouraging reduced single-use cup waste.

No Purchase Necessary Unlike previous iterations of the offer, members will not be required to make a purchase to claim their free coffee. This adjustment is expected to increase foot traffic and bolster customer satisfaction, particularly in a competitive retail environment where rivals like Marks & Spencer have gained ground.

Where to Find Your Free Coffee The free coffee offer is available across stand-alone Waitrose and Little Waitrose stores, though it excludes petrol station locations. The initiative emphasizes convenience for loyal shoppers, making it easier for them to enjoy a moment of refreshment during their daily routines.

Reviving Customer Loyalty Waitrose’s decision to reinstate the free coffee perk reflects its strategy to deepen customer loyalty and drive engagement with the MyWaitrose scheme. With grocery market competition intensifying, the company aims to set itself apart by reviving a benefit that had been sorely missed by many.

This reintroduction is expected to resonate particularly well with cost-conscious shoppers and those seeking a premium grocery experience with added rewards.

Customer Reaction Early feedback on social media has been overwhelmingly positive. Many shoppers have expressed their delight, with one user tweeting, “Waitrose bringing back free coffee is the best news of 2025 so far!” Another commented, “It’s a win for my wallet and the environment. Well done, Waitrose!”

Looking Ahead Waitrose’s move could potentially influence other retailers to revisit their loyalty offerings. With sustainability and value being key drivers for modern shoppers, initiatives like these may set a new standard for customer engagement in the retail sector.

For MyWaitrose members, it’s time to dust off those reusable cups and head to their nearest Waitrose store for a daily caffeine fix—on the house.

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