Tata Play has announced a strategic partnership with Salesforce to enhance customer engagement through artificial intelligence-powered solutions.
This collaboration is set to redefine how Tata Play interacts with its subscribers, offering personalized experiences across its Direct-to-Home (DTH) and Over-the-Top (OTT) services.
By integrating Salesforce’s AI and data analytics capabilities, Tata Play aims to create a single, unified view of its customers.
This will allow the company to better understand user preferences, optimize marketing campaigns, and deliver hyper-personalized content recommendations.
Harit Nagpal, Managing Director & CEO of Tata Play, emphasized the importance of leveraging AI to elevate customer engagement. “At Tata Play, we are constantly seeking ways to enhance the user experience. With Salesforce’s AI and data-driven insights, we can anticipate subscriber needs and provide relevant interactions, ensuring a seamless and enriched viewing experience.”
The integration with Salesforce will enable Tata Play to harness customer data effectively, including subscription preferences, viewing habits, and interaction history. This will help the company deliver tailor-made offers and improve retention strategies by predicting customer behaviors and providing targeted solutions.
Arundhati Bhattacharya, Chairperson & CEO of Salesforce India, highlighted the significance of AI-driven personalization in the evolving media landscape.
“Our collaboration with Tata Play is a step towards setting new industry standards in customer engagement. By leveraging generative AI, Tata Play will be able to craft highly personalized and meaningful interactions with its subscribers.”
With the increasing competition in the media and entertainment industry, the ability to offer data-backed, AI-enhanced customer interactions is becoming a crucial differentiator. Tata Play’s move to incorporate Salesforce’s advanced AI capabilities positions it at the forefront of digital transformation in India’s entertainment sector.
As AI continues to reshape the way businesses interact with customers, Tata Play’s strategic alliance with Salesforce underscores a growing trend where technology is leveraged to create smarter, more personalized entertainment experiences.
Subscribers can expect a new level of engagement, with content and services tailored to their individual needs, ultimately enhancing customer satisfaction and loyalty.
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