Southwest Airlines Ends Decades-Long Free Checked Bag Policy

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In a major shift for the airline industry, Southwest Airlines has announced the end of its signature “Bags Fly Free” policy, marking the first time in over 50 years that most passengers will have to pay for checked luggage.

The change, set to take effect on May 28, 2025, aligns Southwest more closely with its competitors but has sparked backlash among loyal customers.

New Baggage Fee Structure

Under the revised policy, Southwest will introduce tiered baggage fees based on ticket type and loyalty status:

• Two Free Checked Bags: Available exclusively to Rapid Rewards A-List Preferred Members and Business Select fare travelers.
• One Free Checked Bag: Granted to A-List Members, Southwest credit card holders, and select other qualifying passengers.
• Paid Checked Bags: All other travelers will now have to pay an undisclosed fee for each checked bag, with pricing details expected in the coming months.

The airline has long differentiated itself from competitors with its free baggage policy, drawing passengers looking to avoid additional costs. However, as operating expenses rise and industry trends shift, Southwest is opting to prioritize revenue growth over maintaining the once-cherished perk.

Customer Reaction and Industry Impact

Southwest’s decision has drawn mixed reactions. Many long-time passengers expressed frustration, arguing that free checked bags were a defining aspect of the airline’s appeal.

Social media has been flooded with complaints from frequent travelers, some of whom are reconsidering their loyalty to Southwest.

“Southwest was my go-to airline because of their baggage policy,” said frequent flyer Jessica Martin. “Now, they’re just like everyone else.”

Meanwhile, analysts predict the change will provide a significant boost to the airline’s bottom line. According to industry estimates, baggage fees generate billions in annual revenue for major airlines, and Southwest is now positioning itself to tap into that lucrative stream.

Other Changes on the Horizon

In addition to baggage fees, Southwest has hinted at further adjustments to its longstanding policies.

Reports indicate the airline is considering a move away from its open-seating model in favor of assigned seating, a shift that could further redefine the Southwest flying experience.

The new baggage policy is expected to impact millions of travelers annually. Whether Southwest will be able to maintain customer loyalty amid these changes remains to be seen.

However, one thing is clear: the airline’s era of free checked bags is coming to an end.

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