Modere Shuts Down After 23 Years: What Went Wrong with the Clean Living Giant?

After over two decades of offering wellness, personal care, and beauty products, Modere has announced its unexpected closure.

On April 11, 2025, the company revealed that it was shutting down its operations, leaving customers, influencers, and distributors stunned.

Known for its clean-label products and multi-level marketing (MLM) structure, Modere had cultivated a global customer base, boasting millions of loyal users. But what led to its sudden shutdown? And what does this mean for the future of wellness brands?

A Sudden Goodbye: Modere’s Final Announcement

The announcement of Modere’s closure came as a surprise to many. The company posted a brief statement on its website, thanking customers and distributors for their years of loyalty but offering no clear explanation for its sudden decision to shut down.

As of now, Modere’s website has been deactivated, and its social media accounts have been deleted, leaving both consumers and employees with more questions than answers.

While Modere had recently seen a rise in popularity, particularly with products like its Liquid BioCell collagen supplement and the Curb appetite suppressant, the company’s abrupt exit has caught many off guard.

Some speculate that financial difficulties or internal challenges may have played a role in the closure, but there has been no official statement from the company addressing these concerns.

Inside Modere’s Rise: The MLM That Went Global

Founded in 2002, Modere built its reputation around offering “clean living” products—everything from skincare to household cleaners, health supplements, and beauty products—all marketed as environmentally friendly and free from harmful chemicals.

The company employed a multi-level marketing model, relying on independent distributors to sell its products through word-of-mouth and social media channels.

At its peak, Modere had a global reach, operating in more than 30 countries and serving over 3 million customers. The company attracted a wide network of influencers, with many taking to platforms like Instagram and YouTube to promote its products.

Modere’s focus on clean, plant-based ingredients resonated with the growing trend of eco-conscious consumers seeking healthier alternatives to traditional beauty and wellness products.

Customer and Influencer Reactions Across Social Media

The news of Modere’s closure has sparked a flood of reactions online. Long-time customers and distributors have expressed frustration and confusion over the abrupt end to their relationships with the brand. Many were drawn to Modere for its promise of clean, safe products that could improve their lives. Now, they find themselves left in the lurch.

Social media has been buzzing with posts from former influencers who were once the face of Modere’s marketing campaigns. Many have shared their shock and disappointment, while some have expressed their concerns about the future of the wellness MLM industry.

“Modere was a huge part of my journey, and I can’t believe it’s over,” wrote one former distributor on Instagram. “What happens to all the customers, orders, and the people who made this their business?”

What Happens to Existing Orders and Subscriptions?

One of the most pressing questions is what will happen to current orders and subscriptions. With the company ceasing operations, customers are likely wondering if they will receive their products or get refunds for any pending purchases. Modere has yet to address these concerns publicly, leaving many in limbo.

Given the company’s abrupt closure, it is likely that many customers will not receive their products or refunds. As such, it’s essential for consumers to keep an eye on Modere’s official statements and contact customer service for any updates on outstanding orders.

Lessons from Modere’s Collapse for Wellness Startups

Modere’s closure offers valuable lessons for other wellness brands, particularly those using the MLM business model. The rise and fall of Modere show that even well-established brands can face challenges that lead to a sudden end. Factors like market saturation, changing consumer trends, and financial mismanagement may have contributed to Modere’s downfall.

For wellness startups looking to build on the clean-living movement, this serves as a cautionary tale. While there is significant potential in the wellness market, the model needs to be sustainable. Brands must carefully manage their operations, stay attuned to consumer demands, and prioritize long-term stability over short-term gains.

What’s Next for the Clean-Label Movement?

While Modere’s closure marks a significant blow to the clean-label movement, it doesn’t mean the end for eco-conscious products. Many smaller, independent brands are still thriving by offering natural and sustainable alternatives to traditional beauty and wellness products. The shift towards clean living is far from over, and new players are poised to take the lead.

The wellness space remains ripe for innovation, and consumers will continue to seek products that align with their values of health, sustainability, and transparency. However, companies will need to learn from Modere’s mistakes—offering great products is no longer enough. Building strong, transparent, and financially sound businesses is key to staying afloat in a competitive market.

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Conclusion: The End of an Era for Modere

Modere’s sudden closure has left a void in the clean-living sector, but the lessons learned from its rise and fall can help guide future wellness brands. As the dust settles, it’s clear that the wellness industry will continue to evolve. For now, customers are left to reflect on their experience with Modere, while others look to the future for the next big thing in clean living.

If you were a loyal Modere customer or distributor, share your thoughts on the closure in the comments below. What do you think went wrong, and what do you hope to see next in the wellness space?

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