After a long hiatus, McDonald’s fans can rejoice as the fast-food giant has confirmed the return of its beloved Snack Wraps, set to make their comeback in 2025.
In an official announcement made via a cryptic social media post earlier this week, McDonald’s teased the revival with the message, “snack wraps 0x.14.2025.”
While the precise launch date remains under wraps, the post has sparked excitement among loyal customers eager to see the return of the popular menu item.
McDonald’s USA President Joe Erlinger had previously hinted at the Snack Wrap’s return during a December 2024 interview on Good Morning America.
Although Erlinger stopped short of confirming a specific date, he made it clear that the wrap would return in 2025. The secrecy surrounding the exact release date is likely a strategic move to build anticipation and outpace competitors in the fast-food market.
The new McCrispy Snack Wrap, which will replace the previous iteration, will feature McDonald’s signature McCrispy chicken sandwich—Southern-style fried chicken paired with crinkle-cut pickles—wrapped in a soft tortilla.
The launch comes as McDonald’s seeks to expand its chicken offerings, responding to growing consumer demand for chicken-focused fast-food items.
Fans of the Snack Wrap will recall its original popularity in the early 2000s, offering a convenient, bite-sized option for customers on the go.
The wrap’s reintroduction is expected to appeal to both new and returning customers looking for a quick, tasty snack or a lighter meal alternative.
This strategic move also follows McDonald’s broader efforts to adjust its menu offerings in line with evolving consumer preferences.
With an increasing focus on variety and innovation in fast food, the return of the Snack Wrap reflects the brand’s continued drive to satisfy consumer cravings while keeping the menu fresh and exciting.
Though details on pricing and availability remain scarce, McDonald’s is expected to announce more information in the coming months as the launch date approaches.
With the fast-food chain’s significant social media following and loyal customer base, the return of Snack Wraps is already one of the most anticipated menu revamps of the year.
Stay tuned for more updates as McDonald’s prepares to roll out this exciting new chapter in their menu history.
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