Nike (NYSE: NKE) has long been a dominant force in the athletic apparel and footwear industry. However, recent stock struggles have raised questions about its future.
With Jefferies upgrading Nike to a “Buy” rating and forecasting a potential 50% surge in stock value, investors are wondering: Is now the right time to buy Nike stock?
In this article, we compare Nike’s performance against key competitors like Adidas and Lululemon, analyze market trends, and explore whether Nike is poised for a major comeback.
Nike’s stock has been on a bumpy ride over the past year, dropping significantly due to declining revenue and inventory challenges. However, recent developments have sparked optimism:
But how does Nike compare to its competitors?
| Company | Stock YTD Performance | Revenue (Q2 2025) | Key Strengths |
|---|---|---|---|
| Nike (NKE) | +5.12% | $12.4B (-9% YoY) | Global brand power, athlete endorsements, innovation in sportswear |
| Adidas (ADDYY) | +8.3% | $6.9B (+4% YoY) | Strong European market, innovative sneaker collaborations |
| Lululemon (LULU) | +12.7% | $2.2B (+18% YoY) | Premium activewear, strong direct-to-consumer sales |
Adidas has been gaining ground with smart collaborations and a focus on European markets, while Lululemon continues to thrive with its premium athleisure segment.
Nike, however, is focusing on returning to its roots—basketball and running—where it has historically dominated.
Leadership Shift & Strategic Refocus
NikeSkims: A Game-Changer for Women’s Activewear?
Inventory & Supply Chain Improvements
Nike’s stock is currently trading at a discount compared to its historical valuation. However, the potential 50% upside hinges on:
While Lululemon offers faster growth and Adidas is gaining ground, Nike’s brand strength, innovation, and leadership changes make it a compelling investment for long-term investors.
Is now the perfect time to buy Nike stock?
✔️ If you believe in Nike’s ability to reclaim its market dominance, this could be an excellent entry point.
❌ If you prefer faster growth stocks, Lululemon or Adidas may be more attractive in the short term.
As Nike stock nears key technical levels, investors should watch closely for earnings reports and new product launches before making a final decision.
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