Investment companies launch anti-woke ETF to shun diversity policies

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In a bold move, a new exchange-traded fund (ETF) is shaking up the investment world by targeting companies that embrace diversity, equity, and inclusion (DEI) policies.

The Meritocracy ETF, slated for launch in early 2025, aims to invest exclusively in businesses that avoid DEI-driven practices like racial and gender-based hiring quotas.

Launched by Azoria Partners, the ETF’s core mission is to support companies prioritizing merit over identity politics.

James Fishback, the CEO of Azoria, believes that focusing on skills and qualifications, rather than diversity metrics, leads to better business performance and greater shareholder returns. “The idea is simple,” Fishback says, “companies that foster merit-based hiring and promotions outperform those that focus on social engineering.”

This new fund, under the ticker SPXM, has already made waves by announcing the exclusion of major S&P 500 companies that heavily integrate DEI into their policies.

Among the firms that will be left out are Starbucks, Best Buy, and investment giants like BlackRock and Vanguard.

These companies are seen as champions of DEI, with initiatives ranging from gender quotas to hiring targets for racial minorities.

The creation of this ETF marks a growing movement among conservative investors who feel that the focus on DEI, as well as other environmental, social, and governance (ESG) policies, is distracting from businesses’ core objective: maximizing profits.

With mounting pressure against progressive corporate practices, the Meritocracy ETF is positioned as a solution for investors disillusioned with what they see as “woke capitalism.”

“We believe that by investing in companies that do not adhere to social agendas, investors can achieve better returns, and these companies can thrive based on their expertise and talent,” Fishback says.

The anti-woke investment approach is part of a larger trend where some Republican-leaning investors and funds are steering away from ESG and DEI strategies.

As political tensions rise, this backlash against corporate social responsibility initiatives is becoming more pronounced, with proponents arguing that these efforts are economically harmful.

As the launch of the Meritocracy ETF draws closer, the debate on the future of DEI in corporate America is intensifying. Critics of the ETF argue that a meritocratic approach risks undermining diversity and inclusion efforts, which they see as essential for fostering equality in the workplace.

Meanwhile, supporters of the ETF hope to create a tipping point that could influence companies to reconsider their DEI practices, or risk being left behind in a shifting investment landscape.

The true impact of the Meritocracy ETF will only become clear as it begins to attract investors and deploy its strategy.

As more investment companies enter this growing “anti-woke” space, the conversation around corporate responsibility, diversity, and long-term profitability is likely to evolve.

In the meantime, investors eager to align their portfolios with this new wave of thought may find the Meritocracy ETF a compelling choice.

But the outcome will depend on whether businesses choose to follow the merit-based path or maintain their commitment to DEI and ESG policies in the face of growing scrutiny.

For now, the financial world watches closely as the ETF prepares for its debut in 2025, a testament to the ongoing debate surrounding corporate America’s responsibility and role in society.

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