7‑Eleven Celebrates 98th Anniversary with Free Slurpees, Rewards, and Exclusive Offers on July 11

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In celebration of its 98th anniversary, 7‑Eleven is treating customers across the United States to its annual 7‑Eleven Day, also known as National Slurpee Day, offering a free small Slurpee drink and introducing new surprises designed to elevate the in-store experience.

The annual tradition, held every July 11 (7/11), invites customers to visit participating 7‑Eleven, Speedway, and Stripes locations to receive a complimentary small Slurpee, no purchase required.

This iconic giveaway has become a much-anticipated summer event, drawing in millions of Slurpee fans across the country.

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New in 2025: “Tongue‑Toos” and Fan-Favorite Flavors Return

This year, 7‑Eleven is introducing a quirky new addition to the celebration — “Tongue‑Toos”, limited-edition Slurpee-themed tongue tattoos that appear temporarily on customers’ tongues after sipping select Slurpee flavors.

The tattoos feature the signature “S” logo in bright, Slurpee-inspired colors and are available at select stores for 7Rewards and Speedy Rewards loyalty members.

Adding to the excitement, the fan-favorite Mountain Dew Infinite Swirl Slurpee flavor makes its return, alongside classic options like Cherry, Blue Raspberry, and Coca-Cola.

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Double the Rewards: Loyalty Members Get an Extra Slurpee

Customers enrolled in 7-Eleven’s rewards programs can scan their app when claiming their free Slurpee today to receive an additional digital coupon for a second free small Slurpee, redeemable through July 31, 2025.

The company is also running a summer-long sweepstakes where loyalty members who use the 7‑Eleven or Speedway app can enter for a chance to win $5,000 daily, simply by purchasing select products and scanning their app.

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Online Perks and Limited Edition Merch

For customers celebrating from home, the 7NOW Delivery app is offering a special promotion: $7.11 off orders of $20 or more, valid on July 11 only, using promo code 711DAY.

Additionally, fans can shop the limited-edition 7‑Eleven Birthday Capsule Collection on 7Collection.com, featuring branded apparel and accessories marking the retailer’s 98-year legacy.

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Why It Matters: 98 Years of Innovation and Community

Founded in 1927, 7‑Eleven has grown from a single ice house in Texas to a global convenience store chain with over 13,000 U.S. locations.

The annual 7‑Eleven Day serves not only as a celebration of the company’s history but also as a thank-you to customers for nearly a century of loyalty.

“As we mark our 98th year, we’re proud to continue this tradition of giving back,” said a company spokesperson. “Slurpee Day is more than just a promotion — it’s a moment to connect with our customers and celebrate what makes 7‑Eleven special.”

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How to Participate in 7‑Eleven Day 2025

• Date: Friday, July 11, 2025

• Time: Approximately 11:00 a.m. to 7:00 p.m. (local time)

• Where: Participating 7‑Eleven, Speedway, and Stripes stores nationwide

• Offer: Free small Slurpee (12 oz); one per person, while supplies last

• Bonus: Rewards members get an extra free Slurpee coupon valid through July 31

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