3G Capital Acquires Skechers in $9.4 Billion Deal to Take Footwear Giant Private

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In a bold move signaling a new chapter for one of the world’s top footwear brands, 3G Capital has announced the acquisition of Skechers in a deal valued at $9.4 billion.

The agreement, revealed on May 5, 2025, will result in Skechers being taken private, marking one of the most significant retail acquisitions of the year.

Under the terms of the deal, Skechers shareholders will receive $63 per share in cash—a 30% premium on the brand’s 15-day volume-weighted average price.

Alternatively, investors can opt for $57 per share in cash along with a non-transferable equity unit in the newly formed private parent company.

This strategic move by 3G Capital, a global investment firm known for backing household names like Kraft Heinz and Burger King, reflects the company’s continued focus on acquiring strong consumer brands with global growth potential.

By taking Skechers private, 3G Capital aims to implement long-term strategies that are often more difficult to execute under public market scrutiny.

Continuity in Leadership and Brand Identity

Despite the change in ownership, Skechers will maintain its current executive leadership. CEO Robert Greenberg and his team will remain in place, and the company’s headquarters will continue to operate out of Manhattan Beach, California.

“Skechers has built a globally recognized brand with strong financial fundamentals,” said a spokesperson for 3G Capital.

“We see enormous potential to enhance its global reach, product innovation, and digital transformation.”

Tariffs and Market Pressures

The acquisition comes at a time when the U.S. footwear market is facing mounting pressure from trade tensions.

Recent tariffs on Chinese imports have disrupted Skechers’ supply chain, leading the company to withdraw its financial guidance earlier this year.

The acquisition offers Skechers the breathing room to recalibrate without the constant pressure of quarterly earnings reports.

What’s Next for Skechers?

Once the deal is finalized—expected in Q3 2025 pending regulatory approvals—Skechers will be delisted from the New York Stock Exchange.

Industry analysts believe the privatization will allow for greater agility in navigating global supply chain challenges and expanding into new markets, particularly in Asia and Africa.

The acquisition will be financed through a mix of debt and equity, with 3G Capital leveraging its extensive operational expertise to streamline costs and improve margins across Skechers’ international operations.

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