Saturday, May 18, 2024

Brazil plans to market travel destinations during World Cup in Qatar


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Brazil will be represented at the Qatar World Cup not only by the Brazilian National Team, but also by the actions prepared by Embratur to promote the country’s destinations and products throughout the World Cup period right in the heart of the competition: the city of Lusail.

While Neymar, Vinicius Jr and the entire Brazilian squad are on the field, two mega towers, four screens and 14 digital billboards around the Lusail Stadium will help bring international travelers closer to incredible destinations in Brazil.

“Qatar expects to welcome around 1.2 million foreign tourists in four weeks and Brazil will be close to them with Embratur’s actions. Our forecast is that we will reach approximately 300 million impacts during the World Cup”, says the president of Embratur, Silvio Nascimento. “I’m sure that with our beauties on display, we’ll increase the number of international tourists in Brazil,” he says.

Embratur’s campaign to promote Brazil in the World Cup country takes place between November 21 and December 18 (the closing day of the World Cup). Lusail city is ready to host some of the most anticipated games of the tournament, including group stage matches against Argentina, Brazil, Portugal, Mexico and Saudi Arabia, as well as the World Cup final and matches from all knockout stages. Woods. Lusail Stadium is the largest in Qatar, with a capacity of 80,000 fans and is at the heart of the World Cup fan experience.

The advertising pieces invite international tourists to visit a “champion destination” and promote the sun and beach, nature and adventure segments.

Qatar expects to welcome around 1.2 million foreign tourists in four weeks and Brazil will be close to them with Embratur’s actions. Our forecast is that we will reach approximately 300 million impacts during the World Cup  Silvio Nascimento


Embratur is also going to carry out actions to promote Brazil in Dubai, less than 700km from Qatar. This is because the city of the United Arab Emirates is renowned for world tourism, has excellent infrastructure and is recognized as one of the safest places to travel. During the competition, Dubai tends to receive a large number of travelers who are going to the Cup, but who will prefer to stay and enjoy the emirate’s attractions.

Embratur’s initiative in Dubai involves advertising at the International Airport – an important aviation hub in the Middle East – and inserts on screens in elevators in high-rise buildings. Especially for Google, a special video from Brazil will be produced for the dissemination on Youtube of Qatar and Dubai.

The World Cup begins on the 20th, with the match Qatar x Ecuador, at the Al Bayt Stadium, starting at 13:00 (Brasilia time). Brazil’s first game is scheduled for the 24th, at 16:00 (Brasília time), against Serbia. The duel takes place at Lusail Stadium.

Brazil and United Arab Emirates

Seeking to expand the entry of foreigners into Brazil and focused on strategic markets, Embratur became, in August, a member of the Arab Brazilian Chamber of Commerce (CCAB). The partnership, valid for one year, involves actions to attract Arab tourists, articulation and intermediation by the CCAB with operators and players in the tourism sector in all countries in the region, in addition to a wide package of benefits for the other members.

The forecast is that tourists from the United Arab Emirates will spend US$ 200 billion on tourism in 2024 and Brazil understands this market as strategic to promote tourism in Brazil. In addition to the partnership with CCAB, Embratur has also carried out a press trip with journalists and influencers from Dubai, was present at Expo Dubai and participated in the 4th edition of the Economic Forum Brazil & Arab Countries. The Agency also works with airlines to increase the offer of flights between the Arab countries and Brazil.

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