Luxury Travel Market Africa (ILTMA) will return to the spectacular Kirstenbosch National Botanical Gardens in 2023, offering exhibitors, travel buyers and visitors a unique taste of the beauty and luxury the host City of Cape Town has to offer.
The luxury show, which will take place from 31 March to 2 April and promises to be more exclusive than ever before, will focus on what luxury means to travellers in a new world.
“We are excited to holdILTM Africa at such a spectacular and award-winning location once again,” said Megan De Jager (née Oberholzer), RX Africa Portfolio Director: Travel, Tourism & Marketing. “Not only is Kirstenbosch recognised as one of Cape Town’s Big 6 iconic tourist attractions, but it also received the TripAdvisor Travellers’ Choice Award for 2022, positioning it in the top 1% of ‘things to do’ worldwide.”
Next year’s programme for ILTM Africa will consist of several immersive luxury experiences as well as some spectacular luxury FAM trips for media and travel buyers. Delegates can expect offsite lunches, decadent networking events and a luxury welcome morning at the Vineyard Hotel. They will also be treated to gin and wine excursions, experience high-end African products and get a glimpse behind the scenes at Shimansky.
“We are pleased to once again host this showcase of the beauty and opportunity in Cape Town, and on the rest of the continent. Africa Travel Week gives Cape Town the chance to cement its brand as an attractive place to visit, work, live and invest in, by providing a platform to connect industry roleplayers. This focus can offer greater opportunities for those working in the tourism sector. We are working hard to support this growth by creating a City of excellence and hope,” – said Cape Town Mayor Geordin Hill-Lewis.
The 2023 show will feature top-end buyers, elite media and the most upmarket exhibitors. The 2023 show will also see an increased number of international media attending as well as hosted buyers from across the globe with a special focus on buyers from Europe and North America. To make sure everyone gets the most out of the networking opportunities, meeting times have also been extended to 20 minutes.
As a strategic value-add, the bespoke travel trade show will take place slightly earlier than WTM Africa, which is scheduled to run from 3 to 5 April.
“By staggering our dates slightly between the two shows, ILTM Africa attendees will have the option to stay on for WTM Africa should they want to attend the content sessions or engage in further networking,” De Jager explains.