Wednesday, February 28, 2024

Toyota Kenya Rebrands to CFAO Motors Kenya

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[divider style=”solid” top=”25″ bottom=”25″][dropcap]L[/dropcap]eading automotive company Toyota Kenya Limited has rebranded to CFAO Motors Kenya Limited effective February 2022, a move that will enhance its value proposition in the automotive market.

In 2016, Toyota Tsusho Corporation (TTC) our parent company acquired the Corporation for Africa & Overseas (CFAO) (based in Paris, France) along with all its subsidiaries and networks across Africa. TTC went further to form an African Division with all operations in Africa reporting to CFAO Paris. CFAO is a key player in the fields of mobility, healthcare, consumer goods, infrastructure and energy in 39 countries on the African continent.

The rebrand and name change by Toyota Kenya Limited, was approved through a special resolution by shareholders and authorization by the Board of Directors. Overall, this change allows us to enhance our value chain in the
automotive sector over and above the Toyota brand, which remains the core of our business,’’ said Arvinder Reel, Managing Director CFAO Motors Kenya Limited.

Mr. Arvinder added that CFAO Motors Kenya Limited will continue to remain the exclusive distributor of brand new Toyota vehicles and genuine parts in Kenya as well as exclusively offering Toyota manufacturer’s warranty. Besides
this we are also the distributor of other new quality cars and equipment such as Suzuki vehicles, Yamaha motorbikes and Hino trucks. As part of our expansion strategy, we will now offer quality used cars under the trade name
of Automark as well as parts offering through Winparts. The company also proposes a range of short & long term lease through its leasing partners including other services such as fleet management.

The rebrand will give CFAO Motors Kenya Limited a solid footing in the evolving mobility value-chains that is becoming more complex and diversified, at both a local and international level.

“We believe this change in name puts us in a better position to offer diversified mobility solutions to all our customers and business partners. Our commitment to you remains, to become the place where customers love to visit, and people love to work.”

A new day dawns for Toyota Kenya as the company will now be known as CFAO Motors Kenya Limited. Arvinder Reel, Managing Director CFAO Motors Kenya Limited, expounded what the change means for the company and the larger brand.

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